Women Empowerment Enterprise - An Initiative by FTP :
- To work towards bringing about attitudinal change at community and business levels.
- To strive to create opportunities for women in India at entrepreneurship level and help them in growing businesses.
- To facilitate development of women to move towards occupying higher positions in business.
- To recognize women working at the community level on development projects thereby empowering underprivileged people.
- To undertake research on Women’s issues.
- Ensure that the benefits of the economic reforms and industrial growth are available to the people living with poverty and without employment.
- Facilitate the image of industry as a concerned group for holistic community development, and, build-up strong partnership across the sectors for better Governance, Accountability and Empowerment.
- Services to be provided in the fashion and craft stream.
The FTP is committed to empower rural women & saving Punjab’s rich heritage and giving it a fillip on the global stage. It has therefore taken up the task of preserving and enhancing local traditional skills by causing an easy marriage between the past, present and the future.
For this purpose FTP has created a special cell called ‘WEe’. A WEe stand for Women Empowerment Enterprise, “WEe” is the heart and soul of Fashion Technology Park. It is a commitment to raise skill levels all around us, beginning at the grassroots level. It is an effort that is specially designed to create growth around the Fashion Technology Park by nurturing and refining the traditional skills of rural
women craft persons thereby giving them a global platform.
We of FTP have been growing dramatically over the last one year. Today, it has registered over 2000 crafts persons on its data bank and runs a full-fledged training and production center at Bassi pathana with collaboration of MBCT where designers work with rural craftsperson to give the traditional crafts of phulkari, dari making, shawl and knitwear a whole new dimension that fits in neatly with global design trends and specifications.
The Knowledge center of FTP is geared up to provide vital linkages from the traditional crafts sector to modern-day designers and apparel manufacturers who will form the nucleus of FTP’s fashion hub in Mohali.
As such, FTP with support of MBCT has set a target of setting up capacity building and market accessibility centers for the rural women. The training center will have at least 200 girls/ women who will be trained in fashion &craft developments to make fusion of contemporary fashion and traditional Motifs.
The women involved can earn some income and they can further market these skills through FTP. The talent pool of trained Women craftsperson will find ready employability with exporters, manufacturers and boutiques.
Fashion Technology Park has already identified many villages where advanced training centers will be set up, which can become production hubs and great employment generator For Rural poor women in the future.
Some of the design-oriented projects already undertaken by FTP through women artisans include revival of Phulkari, crochet work and product development in knitwear and home textiles, and a project on corporate gift package.
The trained women developed many such as crochet tops, cushion covers, duvet covers, bed covers, table clothes, Laptop covers, cotton rugs, shawls, stoles, and ladies embroidered with Phulkari.
The programme also provide platform to facilitate one-to-one interaction and exchange of ideas between design professionals and craftsperson. The projects are creating network for harnessing business opportunities for the designers as well as the rural women of Punjab.
Our Vision:
To Inspire, Adopt, Train & Develop to Sustain and Empower to take Responsible roles in the Development of the Organization / Community.
Inspire: To Encourage, Inspire and Motivate Women for Self Development & Growth.
Adopt: Take a lead role through Adoption process and Nurture them.
Train: Basic Training for Self empowerment and Personal Transformation.
Develop: Education & Professional Mastery in the specialized field.
Sustain: Self sustainable by earning Recognition and achieving self driven Goals.
Empower: Decision Maker and take Challenging & Leadership roles.
Responsible: Take Ownership & Responsibility for the Growth of Women in various spheres of social, Cultural and Behavioral environment.
Development of the Community / Organization: Take a lead roils in the development of their Families, Community and the Organization.
Our Mission:
To Associate & empower Ten thousand Women within a period of Five years and subsequently Grow. We Hope to be able to involve agencies who can take our initiative further and spread the relevant programmes in these villages. As such, FTP with support of MBCT has established capacity building and market accessibility centers for the rural women. The training center has at 300 girls/ women who are being trained in following courses to make fusion of contemporary fashion and traditional Motifs. The women involved can earn some income and they can further market these skills through FTP. The talent pool of trained Women craftsperson will find ready employment opportunities with exporters, manufacturers and boutiques. The program also provide platform to facilitate one-to-one interaction and exchange of ideas between design professionals and craftsperson. The project are creating network for harnessing business opportunities for the designers as well as the rural women of Punjab.
- To find placement in the industry
- To enhance their education capabilities
- To train them in specific skill set
- To exhibit their skill at global platform
- To find new markets & increase their market capability
- To improve their lifestyle
Our Goals:
SOCIAL:
- Inspire Women to register with Fashion Technology Park for Self Development and Growth.
- Educate and Train Women for Professional Mastery.
- Develop Rural Artisans and Crafts.
- Revival of Traditional / Extinct Craft.
- Provide Global platform to Women for Showcasing their Skills.
- Develop Women Entrepreneur, Leaders and Designers.
- Community Development.
- Generate Employment opportunity
BUSINESS:
- Skill up gradation up to advance level in Fashion and Textile business.
- Active and full time intervention in Capacity building and Market accessibility for Craft person.
- Develop Talent pool.
- Organize Crafts according to the market demand of Global Fashion Industry.
- Maintain Originality and Uniqueness of the Craft / Product.
- Establish Production hubs to facilitate Designers / Exporters / Manufactures.
- Cluster Developments.
- Streamline unorganized Craft Sector.
- Brand Poisoning and Promotions for Women Crafts and Services.
- Maintain International Quality and Product Standards.-
FINANCIAL:
- Generate Revenue through proper Marketing of Services and Products.
Promote and start Export linkages with the Craft sector.
- Develop Domestic Markets and Retail links.
- Encourage Financial Institutions to invest and partner with us.
- Develop Self sustained centers.
- Develop Value customers.
GROWTH:
- Promote Craft Organizations to Partner with FTP.
- Global Linkages.
- MOU tie ups & Partnership.
- Certifications and International Recognition.
- Linkages with Prominent Fashion Houses.
- Govt. Support and Certifications.
- Overall Organizational Development.
Our Motto?:
“Let Women, Craft and Fashion Live and Grow Together for Long”
Our Idealogy:
Adhering to Team work and Customer Satisfaction & Establishing a Win-win Situation For All.
The Methodology:
- System oriented with manpower as the driving force.
- Promoting Transformation by adopting Behaviourial & Managerial Tools & Techniques.
- Adopt Training and Development, Knowledge sharing & Learning and Growth tools.
- Achieve Excellence through Creativity, Innovation, Leadership Development & Strategic Thinking.
- Adopt Tradition, Design, Management & Technology together with Harmony.
- Craft Management & Entrepreneurial Leadership Tools and Techniques.
- Product Promotions and Marketing Tools and Techniques.
- Partnership & Linkages.
Thumb Rules :
- Special Approach for connecting Women with FTP.
- 80% Stake to Women.
- 80% Top Positions to Women.
- Full Participation in Decision Making exercise.
The Objectives
- Socio-economic empowerment of producers in marginal communities, with particular focus on women
- Preservation of traditional, historical and environmental heritage as income generating and job creation tools
- Vocational training for the youth and women aimed at job creation in marginal communities
- Community empowerment
- Capacity building for members and operators of grass-rooted associations
|
What WEe is 
